3D configurator for intralogistics products presented at LogiMAT 2026
For Eurofork’s participation in LogiMAT 2026, one of the leading international trade shows for intralogistics and warehouse automation, Point Architects commissioned Loto Studios to develop an interactive 3D product configurator, designed to support the presentation of the company’s solutions within its exhibition stand.
During the event, the system was used as a presentation and sales tool, allowing visitors to explore the product catalogue in real time through interactive kiosks and dedicated stations. It was also integrated into both the physical stand installation and the web version, ensuring continuity between the trade show experience and digital access to the content.
The Challenge
Turning the company catalogue into an effective interactive experience for trade shows
In the industrial B2B and trade show context, presenting complex products requires tools that overcome the limitations of traditional catalogues and static technical data sheets.
The challenge for the Eurofork project was to create a system able to:
• Make complex technical products immediately understandable
• Enable interactive browsing of the catalogue at trade shows
• Provide an immersive and visually clear experience in a dynamic environment
• Maintain consistency between the physical version (kiosks) and the web version
• Make commercial presentations easier in B2B contexts
The focus was primarily on building a digital experience that improves understanding and commercial presentation of Eurofork’s solutions, showcasing its products through a modern, interactive representation.
The Solution
3D product configurator for kiosks and web applications
The project was developed as a 3D product configurator that is interactive, designed to enable dynamic, interactive navigation and exploration of the Eurofork catalogue. Users can interact directly with the products’ 3D models, viewing their structure, variants and configurations in real time, both through kiosk installations and via the web.
Development and optimisation pipeline for industrial 3D models
For this project, Loto Studios carried out an integrated set of technical and design activities, starting with 3D modelling and optimisation of the industrial products to ensure realistic, high-performance visuals. This provided the foundation for an interactive interface for configuration and catalogue navigation, able to manage the different product variants in real time.
The entire system was optimised to ensure smooth performance on both the physical kiosks used at the trade show and online platforms, providing a consistent experience across all touchpoints. The UX design was developed specifically for B2B and trade show settings, aiming to make the products immediately understandable and facilitate interaction even in busy environments.
An interactive system across platforms
The solution was built to operate primarily on two integrated levels:
• Kiosks for trade shows and events, for immediate use in physical settings
• Web application, for remote consultation and commercial presentations
This structure ensures continuity between the physical and digital experience, maintaining the same level of visual quality and interactivity.
Trade show kiosks
An interface optimised for the physical event setting:
- Touch navigation that is simple and intuitive
- Immediate access to the product catalogue
- 3D visualisation that is interactive with strong visual impact
- An experience designed to maximise the attention and engagement of visitors at the exhibition stand
Web Version
The same experience was extended to digital channels:
- Catalogue browsing from any type of device
- An immersive experience consistent with the physical one at the trade show
- Interactive 3D models to explore the products in detail
- A system optimised to ensure high performance and smooth use
Turning an exhibition presence into a digital experience
The ways in which the 3D configurator was applied enabled Eurofork to turn its trade show presence into a memorable digital experience, improving understanding of the products and increasing the level of visitor engagement.
The combination of interaction, 3D technology and access across platforms made the catalogue a much more effective sales and communication tool than traditional materials. Bring your product to a trade show with an immersive experience.
Bring your product to a trade show with an immersive experience
If your company also wants to stand out at a trade show and turn its product presentation into an immersive, interactive experience, we can help you build it.
Contact us to bring your next project to life for events and trade shows.
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