AI VIDEO AND ADVERTISING SPOTS
An AI video is an audiovisual production in which some or all of the images are generated with artificial intelligence models and then integrated into a normal process of direction, editing, sound design, compositing and post-production.
The service is part of AI Visual Content and is used when motion is the main deliverable. Generation does not replace concepts, timing, product continuity, audio, review and finalisation.
When to choose this solution
When the concept requires scenes that are difficult to produce physically
Settings, transformations, characters, effects and creative variations can be explored more freely before committing to a complete traditional production.
When motion and geometry must be deterministic
For mechanisms, technical sections, procedures or products that must move exactly as designed, it is often more appropriate to use 3D Animation.
OUTPUT
From concept to final master, with variations already designed for the channels.
The deliverable is not a raw clip generated by a model, but content finalised for advertising, social media, presentations, landing pages or display.
AI spots and commercials
Short videos with concepts, direction, editing and post-production for advertising campaigns.
Social media and cutdowns
Portrait, square and landscape versions derived from a master or developed for specific channels.
Previsualisation and concepts
Style frames and test sequences to validate visual language, settings and timing before wider production.
AI + live action
Integration of live footage with generative scenes, set extensions and compositing.
AI + 3D
Rendering or animation when the product and motion require greater geometric control.
Localised versions
Adaptations of format, language, voice-over and content when included in the brief and licences.
PROCESS
First the story, then generation.
The visual test is approved before scaling production, so characters, settings, products and timing do not change with every shot.
Brief
Message, duration, audience, channels, product and brand constraints.
Concept
Storyboard, style frames and narrative structure before full production.
Visual test
Validation of the look, characters, settings and motion on a sample sequence.
Production
Generation, filming or 3D production of approved sequences and required variations.
Master
Editing, VFX, colour, sound design, titles and export of the agreed formats.
REAL LIMITS
The model generates frames. Production must maintain continuity.
Product details, faces, text, movements and continuity can change between generations. The workflow is chosen according to what must not go wrong.
Products and characters
References, regeneration, compositing and post-production help maintain consistency across multiple shots.
Technical movements
If a mechanism must work exactly as in CAD, 3D animation remains the more controllable solution.
Audio, voice and materials
Tools, sources, music, voice-over and final use are assessed before production.
REAL PROJECTS
AI video applied to real campaigns and commercials.
Three public cases in which AI and post-production have become part of the creative and production process.
TOYOTA · AI COMMERCIAL
AI video for an automotive campaign
An advertising case in which generative language becomes part of a finalised video production.
VIEW PROJECT →
DAHUA · AI COMMERCIAL
AI video for product communication
Visual production for commercials with generation, compositing and finalisation.
VIEW PROJECT →
FERRERO · TABLET AI ADVERTISING
Products within an AI production
An example of controlling products, packaging and creative context within an advertising production.
VIEW PROJECT →FAQ
Practical questions about AI video.
Production, continuity, formats, audio and choice of technique.
Can an AI video always replace a traditional production?+
No. If the value depends on real performances, precise technical demonstrations or event documentation, traditional filming may be more appropriate. AI can still be used in previsualisation, VFX or individual sequences.
How do you keep a product consistent across multiple scenes?+
References, master images, 3D, compositing and reviews increase control. When pure generation does not provide sufficient accuracy, the technique is changed rather than forcing the output.
Do you also produce audio and voice-over?+
Voice-over, sound design, music and effects can be included depending on the project, final use and required licences.
Can you create versions for social media and advertising?+
Yes. The project can include masters and cutdowns in different aspect ratios and durations, provided they are defined in the brief and production scope.
How much does an AI video cost?+
The quote depends on duration, number of scenes, required continuity, live action or 3D, audio, revisions and number of versions. A single price range is not published when it does not accurately represent the project.
LET’S TALK ABOUT YOUR PROJECT
Do you have a commercial or video content to produce?
Specify the message, product, duration and channels. The initial assessment helps choose a realistic pipeline combining AI, live action, 3D and post-production.
AN INITIAL DISCUSSION
References, content and intended channels.
We start with the available assets and what must remain consistent in the result. Together, we define the images, videos and formats to produce.
REQUEST AN INITIAL DISCUSSION
Tell us which content you need.
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