Augmented Reality 3D Configurator for Product Visualisation and Customisation
View the product at full scale before purchase
A 3D configurator in augmented reality enables customers to view, configure and customise a product directly in their real environment through smartphones, tablets or devices compatible with AR technology.
By combining photorealistic 3D modelling, interactive configuration and augmented reality, users can explore the product from every angle, change variants, materials, colours and accessories, and check its final appearance and actual dimensions in the intended setting in real time.
At Loto Studios, we develop customised AR 3D configurators for businesses, manufacturers and brands that want to improve customer experience, increase user engagement and support the sales process through immersive digital experiences.
Our solutions use advanced technologies such as WebAR, Unreal Engine, Unity and real-time rendering to ensure high performance, browser access and the highest visual quality.
Why choose an augmented reality 3D configurator?
Augmented reality is now one of the most effective tools for improving the purchasing experience and reducing the distance between the digital world and the real product. An AR 3D configurator allows customers to view the product directly in their environment, immediately understand its dimensions, appearance and features, and make more informed decisions.
Unlike catalogues, photographs or traditional configurators, augmented reality offers a higher level of engagement, turning customisation into an interactive experience that increases time spent, confidence in the product and willingness to purchase.
For businesses, this means having a tool that showcases complex products, reduces doubts during decision-making, improves the quality of leads generated and supports the sales network with an innovative, highly effective presentation.
By allowing the product to be viewed at full scale, the AR configurator also helps reduce assessment errors, disputes and support requests, positively affecting both sales and customer satisfaction.
This approach turns configuration into a real sales tool, able to increase engagement and facilitate decision-making.
When do you need an AR 3D configurator?
Augmented reality is an excellent solution to help users understand the product before purchase, reducing doubts and increasing confidence during decision-making.
An AR configurator can be used in many sectors:
- Furniture and interior design
- Automotive and mobility
- Industrial machinery
- Professional equipment
- E-commerce and retail
- Design and customisable products
- Virtual showrooms
- Trade shows and interactive events
- Medical and healthcare sector
- Fashion and accessories
Key Benefits
How an augmented reality 3D configurator works
Users access the configurator through a browser or application and can immediately begin customising the product.
Every change is updated in real time by the 3D engine, allowing colours, materials, components, accessories and variants to be viewed instantly.
Once configuration is complete, the product can be projected into the physical environment through augmented reality, maintaining realistic dimensions and proportions.
Many brands already use augmented reality to increase online conversions, improve the effectiveness of marketing campaigns and differentiate themselves from competitors. Integrating 3D configuration and AR makes it possible to create memorable experiences that encourage engagement, increase the quality of interactions and generate more commercial opportunities.
How an AR 3D Configurator increases conversions and sales
In today’s digital market, users expect increasingly immersive, personalised experiences. An augmented reality 3D configurator meets this need by providing a more engaging purchasing journey than traditional product sheets.
By allowing customers to customise a product and view it in a real setting before purchase, the configurator increases perceived value, improves understanding of the product’s features and accelerates decision-making.
For this reason, an AR 3D configurator is more than an innovative technology: it is a strategic tool for marketing, sales and customer experience.
AR Configurators for Furniture and Interior Design
They allow furniture, home accessories and design solutions to be viewed directly in real spaces before purchase.
For Automotive
They allow cars, motorcycles and industrial vehicles to be customised and viewed in augmented reality with the selected colours, trim levels and optional features.
For Industrial Products
Machinery, plants and professional equipment can be viewed directly in their installation environments to check their dimensions and features.
For E-commerce
They give customers the opportunity to try a product virtually before purchase, improving the online experience and increasing conversions.
For Retail and Showrooms
They turn shops, trade shows and events into interactive experiences that encourage audience engagement and qualified lead collection.
Discover how Loto Studios’ augmented reality 3D configurators improve user experience, increase engagement and facilitate purchasing decisions through immersive, personalised visualisation
Workflow
Gathering Specifications
We gather details about the product and the configurator’s objectives, defining the required features and intended users.
Configurator Design
We create an interactive, intuitive design, developing the user interface and customisation features to ensure an optimal experience.
3D Modelling and Optimisation
We create optimised photorealistic 3D assets to ensure visual quality and high performance.
AR Development and Integration
We develop the configurator and configure AR mode to allow the product to be positioned in real environments.
Launch and Ongoing Support
We publish the solution and provide ongoing technical assistance for updates and new features.
An AR configurator is more than a visualisation tool: it is a platform that improves the sales process, increases user engagement and showcases the product through an innovative digital experience. From customisation of complex products to full-scale visualisation, augmented reality turns every configuration into a concrete opportunity for conversion and customer acquisition.
Would you like to offer your customers an immersive, innovative configuration experience?
Contact us to design a customised augmented reality 3D configurator developed around the needs of your product, market and commercial objectives.
Frequently Asked Questions
Find answers to frequently asked questions about our augmented reality 3D configurator services.
OUR CONTACT DETAILS
We look forward to helping you achieve your goals! Would you like a no-obligation quote? Here are our contact details. Alternatively, complete every field in the form and we will get back to you as soon as possible!
OFFICE
C.so Unione Sovietica 594,
10135 Turin (TO)
PHONE
+39 378 060 9310
