AI ADVERTISING CAMPAIGNS
AI Advertising Campaigns for Brands and Advertising
AI advertising campaigns use generation as part of a wider creative process: concepts, references, art direction, compositing, retouching and final checks are organised to build visuals that can be used in advertising.
The service is part of AI Visual Content and covers the campaign as a whole. If the main deliverable is a single product asset, a video production or a fashion project, dedicated services are available.
When to choose this solution
When one creative direction must extend across many formats
Key visuals, social media, display, landing pages, outdoor advertising and launch materials can derive from an approved visual system instead of being produced as disconnected pieces.
When you need a few purely documentary images
For a few packshots or catalogue visuals, it may be more appropriate to use AI Product Photography, a photo shoot or 3D rendering.
DELIVERABLES
From creative direction to campaign formats.
Production starts with a shared visual system and extends to the required channels without treating each variation as a new campaign.
Key visuals
Master images for launches, campaigns, brand communication and hero materials.
Creative variations
Controlled variations of scene, composition, mood or subject based on an approved direction.
Social advertising
Portrait, square and landscape formats for paid social and organic campaigns.
Landing and launch pages
Hero and supporting visuals for product pages, digital campaigns and funnels.
Outdoor advertising and print
High-resolution assets when the material and pipeline support the required format.
Organised package
Agreed naming, aspect ratios and formats for marketing teams, agencies and media partners.
PROCESS
First approve the direction. Then extend the variations.
This reduces the risk of producing dozens of formally different images that lack a common campaign language.
Brief
Objective, audience, product, channels, markets and brand constraints.
References
Product materials, brand guidelines, mood and directions to avoid.
Direction
Concept and selection of the visual route to extend across the campaign.
Production
Generation, compositing, retouching and adaptations of the approved direction.
Finalisation
Checks, export and organisation of assets for the intended channels.
BRAND CONTROL
Palette, product, logos and text are not left to chance.
Generation explores, but elements that must remain exact are protected through references, compositing or deterministic assets.
Palette and visual language
The approved direction guides the scenes, lighting, composition and tone of the campaign.
Shape and packaging
When the product must remain recognisable, controlled references, photography or a 3D base are used.
Logos and text
Elements that must be identical are preserved or reconstructed in post-production instead of relying on pure generation.
REAL PROJECTS
Campaigns and advertising already produced with AI workflows.
Three public cases showing different applications of AI production for brands, products and advertising.
TOYOTA · AI ADVERTISING
Automotive advertising
A case of AI production applied to automotive communication and the creation of campaign scenes.
VIEW PROJECT →
PITTAROSSO · AI ADVERTISING
Fashion and retail campaign
AI visual production for a fashion context, with creative direction and assets intended for the campaign.
VIEW PROJECT →
FERRERO · AI ADVERTISING
Product and packaging
A campaign example in which the product remains an element to control within a wider visual production.
VIEW PROJECT →FAQ
Questions about AI advertising campaigns.
Products, variations, channels, text and workflow selection.
Can you keep the same product across multiple images?+
Yes, with a level of control that depends on the available references and required accuracy. The workflow can include compositing, photography or a 3D base when pure generation is insufficient.
Can AI generate exact text and logos?+
It is not used as the only source for elements that must be identical. Critical logos, text and packaging are preserved or reconstructed in post-production.
Can you create many variations from a single concept?+
Yes. Once the direction is approved, the system can extend to agreed scenes, formats and variations while maintaining a common visual language.
How much does an AI campaign cost?+
It depends on the number of masters and variations, product complexity, post-production requirements and final channels. The quote is based on the actual brief.
When should photography or rendering be used instead of AI?+
A photo shoot may be more efficient for a few documentary packshots. When geometry and materials must remain deterministic across many views, 3D rendering offers greater control.
LET’S TALK ABOUT YOUR PROJECT
Do you have a campaign to build or extend?
Send the product, objective and channels. The initial assessment identifies which part can be generative and which requires photography, 3D or deterministic post-production.
AN INITIAL DISCUSSION
References, content and intended channels.
We start with the available assets and what must remain consistent in the result. Together, we define the images, videos and formats to produce.
REQUEST AN INITIAL DISCUSSION
Tell us which content you need.
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