Projects › Automotive › Dallara
Every colour, wheel and option of the Stradale, shown live.
For Dallara we developed the real-time 3D configurator of the Stradale. Dealers show colours, wheels, interiors and options straight from the browser, with no software to install: the graphics run in Unreal Engine 5 and reach the device through Pixel Streaming. One single base, updated centrally and ready for new variants.
Project sheet
The Dallara project at a glance
- Client/01
- DallaraAutomotive
- Service/02
- 3D configurator3D configurators for automotive →
- Technology/03
- Unreal Engine 5Real-time rendering
- Who uses it/04
- Dallara dealersSales and promotional settings
- Delivery/05
- Pixel StreamingIn the browser, nothing to install
- Year/06
- 2025Configurator and presentation video
The challenge and the solution
From choosing materials to configuring the Stradale
The challenge. Dallara wanted an intuitive tool for sales and promotional settings: it had to show every variant and option of the Stradale and be easy to extend with new configurations.
The solution. A configurator in Unreal Engine 5, developed in close contact with the Dallara team for high visual fidelity and an interface in line with the brand. We chose real time so every choice changes instantly, and Pixel Streaming to bring it to dealers without dedicated hardware.
- 01Colours, wheels, interiors and finishesDynamic selection of materials and finishes, with photorealistic rendering.
- 02Options and accessoriesDetailed display and interactive handling of every option.
- 03Modular systemNew variants and configurations are added without rebuilding the tool.
What we delivered
Real-time configurator in Unreal Engine for Pixel Streaming
- 01 · Starting pointProduct and variantsThe Stradale with colours, wheels, interiors and options, defined with the Dallara team.
- 02 · Real timeUnreal Engine 5Real-time rendering and advanced graphics pipelines for a photorealistic result.
- 03 · InterfaceBrand UX/UISimple controls and graphics in line with the Dallara identity.
- 04 · DeliveryRemote accessPixel Streaming in the browser, central updates, no installation.
The project up close
The Dallara configurator up close
Results and use
A sales tool for the Stradale
- Sales networkDealers open it in the browserNo software to install and no high-end hardware on the dealer’s device.
- UpdatesOne change applies to everyoneUpdates are central: every dealer always sees the current version.
- DevicesDesktop and mobileThe same visual quality on any device, because rendering happens in streaming.
The configurator supports the presentation of the Stradale in sales and promotional settings and stays ready for new variants: when Dallara adds a configuration, it goes into the same base without rebuilding the tool.
Considering a similar project? Discover our 3D configurator development for automotive and our web 3D configurators.
Let’s talk about your project
A configurator for your products?
For a first call we only need to know which product you want to show, which files or catalogues you already have and where you will use the configurator: on your website, at dealers or in the showroom.
