3D ADVERTISING SPOTS
From direction to master: a CGI spot with control over every shot.
A 3D advertising spot uses CGI and animation to create products, characters and environments without relying entirely on live footage. It is useful when the content needs to show something that does not yet exist, transform the product or maintain precise control over camera, lighting and look.
We create spots for TV, web, social media and brand campaigns, starting from the creative brief, existing assets and distribution formats. For broader productions, explore our 3D Animationservice; this page focuses on spots, advertising and brand campaigns.
The message needs CGI or visual control
An unavailable product, transformations impossible to film, character animation, constructed environments or controlled visualisation of materials and details.
The strength lies in the real performance
If the content relies mainly on actors, locations and real footage, live action with possible CGI integration may be more appropriate than a fully 3D spot.
OUTPUT AND CHANNELS
One master can produce multiple formats, but they need planning first.
Duration, aspect ratio, safe areas, pace and message vary between TV, web, vertical social media and event content.
TV spots
Masters with duration and specifications agreed for broadcast schedules and campaigns.
Web advertising
Videos for digital campaigns and landing pages, with attention to pace and product clarity.
Social cutdowns
Short versions and 1:1, 4:5 or 9:16 formats when included in the production plan.
Product CGI
Controlled visualisation of materials, details, assemblies and product transformations.
Character animation
Characters and mascots when the campaign requires a narrative or stylised element.
Event loops
Versions suitable for screens and launch events when the campaign also appears in physical spaces.
PRODUCTION CONTROL
Storyboards, animatics and masters are different deliverables.
The storyboard defines the sequence and intention of each shot; the animatic checks timing, editing and camera before final production; the master incorporates approved rendering, compositing, graphics and audio. Separating these stages reduces late corrections to elements that are costly to rework.
VIEW OENERGY ADVTHE PROCESS
From concept to delivery of the masters.
Each stage settles a decision before work moves to the next step.
Message and channels
Objective, audience, duration, formats and campaign constraints.
Storyboard and animatic
Sequence, camera, pace and timing before final rendering.
Assets and look development
The models, materials, lights, characters and environments required.
Animation and rendering
Movement, simulations, rendering and compositing.
Post-production and formats
Editing, graphics, audio and agreed channel versions.
We can start from existing assets and check what is missing to reach the master.
PRICE GUIDE
Starting from €2,500
YOUR QUOTE
Scope, complexity, available materials, output and revisions are checked before confirming the quote.
REAL PROJECTS
3D animation applied to advertising and brand communication.
OENERGY · TV ADVERTISING
Animated spot for a Mediaset campaign
A 3D animation project with a character and visual language developed to support a national advertising campaign.
VIEW THE PROJECT →
PIAGGIO VESPA · EICMA
Brand animation for an event
An adjacent example of 3D content designed for product communication and brand presence at an event.
VIEW THE PROJECT →RELATED SOLUTIONS
Advertising spot, product animation or industrial video?
FAQ
Questions about 3D advertising spots.
When should CGI be used instead of live action?
When you need to show an unavailable product, build environments or transformations impossible to film, use character animation or maintain precise control over camera and look.
Can we start from existing CAD or 3D models?
Yes, after checking them. Technical files may require cleaning, retopology, materials and specific preparation for animation and rendering.
Are storyboards and animatics necessary?
They are particularly useful when there are multiple shots, precise timing or revisions to approve before final rendering.
Can social media versions be made from the master?
Yes, if formats, crops and safe areas are planned during production. A 16:9 video does not always convert well to 9:16 without adjustments.
How much does a 3D advertising spot cost?
Starting from €2,500. The quote depends on scope, complexity, available materials, output and revisions, and is confirmed after reviewing the brief.
LET’S DISCUSS THE SPOT
Do you have a campaign, product or concept to turn into CGI?
Send the brief, duration, channels, deadline and available materials. If CAD or 3D assets exist, we check them before defining the production workflow.
Tell us about the spot.
Describe the message, channels and materials already available.
