AUTOMOTIVE 3D RENDERING
The vehicle, before the road.
We create automotive 3D rendering for brands, agencies and businesses that need to present vehicles, components and concepts through controlled images before manufacturing, launch or a photo shoot.
We work from CAD, 3D models and references. We agree the features that must stay faithful to the design: proportions, surfaces, colours, finishes, components and configurations. The scene communicates the vehicle consistently; it does not replace technical data or type-approval specifications.
Design, launches and advertising
For concepts, presentations, campaigns, configurations, print and digital materials when the vehicle is not available for a shoot.
Automotive and product
This page focuses on vehicles and automotive components. For general products, catalogues and e-commerce, explore our product rendering.
WHAT A RENDER COMMUNICATES
More than a car: identity, surfaces and movement.
We agree the viewpoint, level of fidelity and intended channel for every visual, creating images consistent with the brand and design.
Proportions and detail
Bodywork, wheels, visible interiors and components are represented with the precision needed for the chosen view.
Materials and reflections
Paint, metal, glass, fibres and plastics need lighting and environments designed around their material properties.
Context and narrative
A studio, real environment or expressive scene is chosen around the launch, campaign, presentation or technical message.
For a repeatable image series built around one product, variants and catalogues, explore our product rendering. For movement and narrative sequences, see our3D animation.
BEFORE THE LAUNCH
The product becomes recognisable.
Automotive rendering can reveal aspects that photographs and sketches may not show at that stage: surface relationships, light behaviour, the vehicle’s presence and a consistent scene.
In the Lamborghini Dare to Live More project, CGI images brought the vehicle, architecture and atmosphere together while maintaining control over the visual choices.
View the Lamborghini projectPROCESS
From technical data to the final visual.
Each stage clarifies the inputs and approval required before producing the image series.
Brief and intended use
We define the audience, message, channels and required fidelity.
Assets
We assess available CAD, 3D models, variants, materials and references.
Camera and lighting
We develop camera angles, environments, materials and lighting.
Preview
We validate visual direction, details and priorities before producing the series.
Deliverables
We deliver images and crops for the agreed formats.
PRICE INDICATION
From €1,500
YOUR QUOTE
Scope, complexity, supplied assets, outputs and revisions are reviewed before confirming the quote.
INPUTS AND OUTPUTS
Fidelity to define before rendering.
A supplied file is not automatically a ready-to-render scene: the initial review clarifies the essential design features and preparation needed.
INPUTS
CAD, models and references
CAD or 3D models, colour palettes, materials, components, variants and brand references establish what must remain consistent.
CONTROL
One view before the series
Before producing all images, we approve camera, lighting, materials, environment and the vehicle’s level of detail.
OUTPUTS
Images for your final channel
We deliver visuals and crops for presentations, configurations, websites, advertising, events or print in the agreed formats.
FAQ
Questions about automotive rendering.
These answers explain the inputs needed and how fidelity to the vehicle is managed.
How much does automotive 3D rendering cost?
From €1,500. The quote depends on scope, complexity, supplied assets, outputs and revisions, and is confirmed after reviewing the brief.
Which files can you work from?+
CAD, 3D models, references, and available information about colours, finishes, components and variants.
Can you work on concepts that are not yet manufactured?+
Yes. We match the image’s level of definition to the project’s actual development stage and communication needs.
How do you manage required colours and materials?+
We establish them as controlled features at the start and check them in the first preview before extending production.
Does this service include automotive components?+
Yes, within automotive communication. For a product unrelated to the vehicle, see Product Rendering.
Can the images be used in a campaign?
Yes. Formats, resolution and crops are agreed around the website, print, advertising, event or presentation.
How are revisions managed?+
We plan revisions and approvals in the quote. The first preview concentrates the main visual decisions.
LET’S TALK ABOUT YOUR PROJECT
Do you have a vehicle or component to visualise?
Send us the model, CAD, references and communication objective. We assess the assets and define the suitable workflow for your visuals.
AN INITIAL DISCUSSION
Tell us about your project.
Explain what needs to be communicated and which materials are available.
