Physical samples, 3D visualisation and real-time customisation in one sales experience
Turn your showroom into an interactive, engaging experience
A 3D configurator for showroom materials allows physical samples of materials, finishes and coverings to be used as an integral part of a digital configuration process.
By linking the sample collection to the 3D model, the sample chosen by the customer is applied in real time to customisable products and environments, allowing the final result to be viewed immediately.
At Loto Studios, we develop phygital material configurators for showrooms, manufacturers and brands that want to combine physical experience and digital visualisation in the same sales process.
Why use a 3D material configurator for showrooms?
Modern consumers want to customise products and view them realistically before completing their purchase, but also feel the available materials
Physical samples and 3D visualisations are both excellent ways to support customers, but are often used as separate tools.
An interactive 3D configurator connects these two stages within one experience that is more immediate, intuitive and engaging. The experience becomes more intuitive, engaging and focused on conversion, turning customisation into an effective sales tool.
Key Benefits
How does it work?
Customers continue choosing materials as they normally would, holding one sample and comparing it with another. They bring it close to the reader, the system recognises it and updates the product visualisation in real time.
The value of this approach lies in making the tool customers already use interactive, rather than introducing a new one.
This sample-based configuration system does not replace the traditional sample collection: it makes it an integral part of the digital experience.
Once configuration is complete, customers can request a personalised quotation.
3D Configurators for Marine and Yachts
Ideal for supporting the selection of materials, coverings and finishes when customising boats.
For Furniture
They allow furniture, kitchens, wardrobes, sofas and home accessories to be configured by selecting materials and finishes directly through physical samples.
For Automotive
They allow vehicles, motorcycles, paint finishes and upholstery to be customised with realistic rendering and dynamic configuration updates.
For Fashion and Luxury
Perfect for shoes, accessories and premium products available in multiple variants or requiring a high level of customisation.
Workflow
Showroom Analysis and Solution Definition
We define the products and materials to include in the configurator and select the hardware best suited to the showroom’s needs.
Digitising the Sample Collection
We digitise the existing material sample collection by linking each physical sample to its digital variant, allowing the configurator to recognise and apply it automatically.
Preparing the 3D Models
We create and optimise 3D product models so materials, finishes and variants can be displayed correctly in real time.
Installation and Testing
We install the configurator in the showroom and check that the entire experience works correctly.
Updates and New Collections
The system can be expanded over time with new materials, finishes, products and features without redesigning the entire installation.
Case Study: Material Customisation for Yachts
In the marine sector, physical samples remain one of the most important tools when choosing materials and finishes. Discover how we applied this approach to customising yacht interiors, linking physical sample collections and 3D configuration within one sales experience.
→ Read the case study
Would you like to offer customers an innovative purchasing experience?
Contact us to develop a custom 3D configurator that showcases your products, improves customer experience and turns customisation into a practical sales tool.
Frequently Asked Questions
Find answers to frequently asked questions about our showroom 3D configurator services.
OUR CONTACT DETAILS
We look forward to helping you achieve your goals! Would you like a no-obligation quote? Here are our contact details. Alternatively, complete every field in the form and we will get back to you as soon as possible!
OFFICE
C.so Unione Sovietica 594,
10135 Turin (TO)
PHONE
+39 378 060 9310
