SECTORS / AUTOMOTIVE
3D, AI and interactive technologies for the automotive industry
Automotive rendering, 3D configurators, technical animation, virtual and augmented reality, AI content and digital experiences for design, marketing, launches, sales and dealer networks.
AUTOMOTIVE, PRODUCT, EXPERIENCE
From CAD to configuration, from launch to sales
In automotive, the same product assets can support design, communication, configuration and customer experience. The difference lies in building a pipeline that keeps the vehicle consistent while channels, markets and business goals change.
We start from existing CAD data, 3D models and materials to create photorealistic rendering, animation, real-time digital twins, configurators, VR/AR applications and AI content. One digital asset base can then support pre-launch, campaigns, dealers, events and sales tools without rebuilding the product from scratch every time.
EXPLORE AUTOMOTIVE SOLUTIONS →
When is it useful?
When you need to present a vehicle before a physical unit exists, manage many variants, support sales and dealer networks, or turn CAD data into reusable content and applications.
When should you keep it simpler?
Not every project needs real-time, VR or AI. If the goal is a campaign or a linear presentation, rendering and animation can be more efficient, faster and easier to maintain.
OUR SOLUTIONS
What we build for automotive
From photorealistic visualization to real-time configurators, we build tools that connect product, communication and sales throughout the vehicle lifecycle.
Automotive 3D rendering
Photorealistic images from CAD and 3D models for concepts, pre-launch, campaigns, print, e-commerce and premium communication. Materials, finishes and variants remain controllable even before the physical vehicle is available.
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3D vehicle configurators
Real-time configurators for browser, showroom and dealer use, with colors, wheels, materials, interiors, options and accessories. They can connect to pricing and business systems and deliver the same experience across markets and devices.
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Technical and product 3D animation
3D video to explain components, systems, powertrains and technologies that traditional filming cannot clearly show. Useful for Tech Days, presentations, trade shows, reveals, sales training and technical communication.
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VR and AR for automotive
Immersive experiences for ergonomics, validation, configuration and vehicle presentation. VR and AR allow teams and customers to work at full scale, show ranges and variants without physical stock, and create interactive demos for dealers and events.
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AI content for automotive campaigns
AI pipelines for concepts, images and advertising video when speed, creative variants and format adaptations matter. AI is integrated into the visual production process while maintaining control over the product and brand consistency.
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Launches, events and dealer networks
Scenic content, interactive applications and previsualization for launches, trade shows, showrooms and dealer meetings. The same 3D asset base can support large displays, kiosks, configurators and presentations without losing visual consistency.
LEARN MORE →AUTOMOTIVE CASE STUDIES
Projects connecting product, technology and sales
From web configurators to augmented reality, launch previsualization and technical animation, automotive is one of the sectors where Loto Studios has built the broadest range of reusable proof.
DALLARA · REAL-TIME + WEB
Dallara Stradale
A real-time configurator built in Unreal Engine 5 with Pixel Streaming to explore colors, interiors, materials and options directly in the browser. A scalable solution for dealers and sales networks, combining high visual quality with centralized updates.
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STELLANTIS · CAD + 3D ANIMATION
Tech Day Stellantis
CAD data and technical components transformed into a 3D narrative designed for large displays and automotive presentations. The project combines technical visualization and storytelling to explain complex systems and support multiple brands within the same event.
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PIAGGIO · 3D RENDERING
Vespa 946 Snake
Digital twin and photorealistic rendering used to communicate materials, finishes and proportions of the Vespa 946 Snake before physical availability. The digital assets support premium communication, presentations and future product developments.
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LAMBORGHINI · PREVIZ + EVENT
Dare to Live More
Rendering and cinematic animation used to anticipate the scenography, atmosphere and visitor journey of the Lamborghini Dare to Live More event. Previsualization communicated the Urus launch concept before the physical setup existed.
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CHANGAN · DIGITAL TWIN + PREVIZ
VIIA Concept
A digital clone and photorealistic rendering pipeline used to visualize the vehicle before production and rapidly update design, materials and finishes. The digital twin becomes a decision-making tool for designers and development teams.
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AUTOMOTIVE · AR CONFIGURATOR
AR Configurator
An augmented reality experience to explore the vehicle at 360°, customize colors, interiors and accessories, and show multiple variants without physical stock. Designed for showrooms, dealers and events where the product needs to become immediately interactive.
VIEW PROJECT →OUR PROCESS
From technical data to market-ready assets
The process changes with the project, but we keep a clear pipeline for turning CAD and existing materials into visual outputs, applications and tools delivered through the right channels.
Assets and goals
We review CAD data, 3D models, references, price lists, channels, audiences and required outputs.
Digital twin and optimization
We prepare geometry, materials and variants for rendering, video or real-time use.
Production and experience
We build the required content, interfaces, configuration logic and interactions.
Progressive validation
We share previews and intermediate builds to approve visual quality, data and behavior.
Delivery and distribution
We prepare assets and applications for web, desktop, dealers, events, kiosks or headsets.
WHERE WE CREATE VALUE
One digital asset base across the automotive lifecycle
3D assets create more value when they can move from design to communication and sales without rebuilding the product from scratch every time.
Design and validation
Concepts, variants, materials and evaluations before the physical prototype.
Pre-launch
Teasers, press materials and content while the vehicle is not yet physically available.
Launch
Images, video and coordinated adaptations for different markets and channels.
Sales and dealers
Configurators and digital tools that make customer choice more tangible.
Events and trade shows
Interactive experiences and visuals for stands, reveals and dealer-network presentations.
AUTOMOTIVE FAQ
Frequently asked questions about 3D, configurators and automotive technologies
Practical answers about source materials, technology choices, updates and deployment of automotive projects.
Can we start from vehicle CAD data?
Yes. We review the structure, quality and level of detail of the available data and prepare assets according to the final output: rendering, animation, configurator, VR or AR.
When is a real-time configurator better than rendering?
When users need to explore many variants or customize the vehicle independently. For linear communication, pre-rendered images and video can be simpler and more efficient.
Can the configurator integrate with pricing and sales systems?
Yes, when the systems expose suitable data and APIs. Integration should be designed around the actual configuration, availability, options and quotation workflow.
Can VR and AR work at a trade show or showroom without internet access?
Many experiences can be designed to run locally. Features requiring live data or cloud services are separated and evaluated according to available connectivity.
How do you manage new variants, colors and options?
In modular projects, we structure assets and configurations to support later updates without rebuilding the entire experience. The level of automation depends on the client’s data.
Who owns the assets and source files?
Delivery terms are defined within the project scope. When included, we provide source files and documentation using standard technologies so the project remains maintainable and updatable over time.
CONTACT US
Do you have a vehicle, configurator or automotive launch to develop?
Tell us what assets you already have, which channels you need to cover and what stage the project is in. We will help determine whether you need rendering, real-time, VR/AR, AI or a simpler combination.
TELL US ABOUT THE PROJECT
Complete the form and we will get back to you with an initial assessment.
