ABOUT US
Who We Are
Visual creativity and software development, in one studio.
Loto Studios is a Visual Technology Company based in Turin, Piedmont, working across Italy and on international projects.
We combine 3D production, artificial intelligence, immersive technologies and software development to create content, applications and digital platforms. A project can start from an image, a CAD file, a process or simply an idea. Our job is to turn it into the right digital solution.
ABOUT US / LOTO STUDIOS
You talk to the people who build it.
Loto Studios is a Visual Technology Company based in Turin, Piedmont, working across Italy and on international projects. We combine 3D production, artificial intelligence, immersive technologies and software development to create content, applications and digital platforms.
In most studios, the person who sells the project and the person who builds it are separated by a sales contact, a project manager and several handovers. That is where information gets lost.
Our process is direct: the same person who listens to the problem helps choose the technology, coordinates production and follows the project through delivery. That is why, after a short call, we can usually tell you whether it is feasible, which approach makes sense and what level of effort to expect.
When a project needs more disciplines, we build the right team around it while keeping a single point of coordination. It is the fastest way we know to move an idea into a finished product without losing information along the way.
Maurizio Marseguerra
Founder & Creative Technologist
CAPABILITIES
Creativity and technology in the same process.
From visual production to software platforms, we cover in-house or coordinate through one team the skills needed to turn data, content and ideas into digital products people can actually use.
3D and visual production
Modeling, photorealistic rendering, animation and optimization of CAD and DWG assets. We prepare the same content pipeline for images, video, configurators and real-time experiences.
Real-time and Interactive 3D
Unreal Engine, Unity and Web 3D for configurators, simulators, showrooms and training. We develop interaction logic, UI, networking, pixel streaming and performance optimization.
VR, AR and XR
Applications for Meta Quest, OpenXR and WebAR with interactions, controllers, tracking and immersive content. We use them for training, simulation, sales and product visualization.
Generative AI and content pipelines
Workflows for image and video generation, creative variations and product content at scale. We build controllable pipelines for catalogs, advertising, concept development and visual production.
Conversational AI, RAG and voice
Assistants grounded in documents and knowledge bases, with chat, voice, multilingual support and 3D avatars. We integrate RAG, speech-to-text, text-to-speech and custom conversational logic.
Configurators and digital twins
Product configuration, variants, materials, options and commercial rules connected to the 3D model. Starting from CAD, we build reusable digital twins for sales, training and support.
Web platforms and SaaS
Web applications, APIs, authentication, dashboards, credit systems and multi-tenant architectures. We design B2B digital products that can grow from an MVP into an operational platform.
CAD, DWG and DXF pipelines
Parsing and transformation of technical data, floor plans and geometry into structured information software can use. We automate flows between technical files, JSON, 3D and applications.
Gamification, multiplayer and events
Serious games, branded games, live experiences, kiosks and interactive installations. We design multiplayer sessions, event control, scoring and interactions for events, trade shows and training.
REAL-WORLD PROOF
Experience built through real projects for companies and brands.
Our method comes from real production work: 3D visualization, interactive software, AI and real-time technology applied to practical needs in product, communication, sales, training and events.
HOW WE WORK
A clear path from idea to outcome.
We first define what has to work, then choose the tools and technologies. The riskiest components are validated early, while changing direction is still inexpensive.
We analyze
Goals, users, technical constraints and expected outcome. By the end of this phase, you already know what is feasible, how it can be built and the expected level of effort.
We design
Experience, architecture and technology stack are chosen around the problem, not around a catalog. We first decide what the project must achieve, then how to build it.
We prototype
We validate the most critical components first. You see the difficult part working while there is still time to change direction.
We produce
Content, applications and platforms are built together by the same team. Visual production and development do not simply hand work off to each other: they move forward in parallel.
Delivery and support
We deliver content and applications and provide technical support for updates, future development and optimization.
OUR PRODUCTS
AI platforms for new ways to create.
Proprietary tools for generating content, automating processes and creating interactive experiences for companies and professionals.
ShotPlan AI
An AI platform that turns floor plans into photorealistic renderings, videos and furnishing configurations, helping architectural projects become clear and immediately understandable to clients.
DISCOVER SHOTPLAN AI →
Vucìa – AI Assistant
Vucìa is our conversational AI assistant, combining company knowledge, chat, voice, actions and Digital Human experiences in one configurable product.
DISCOVER AI ASSISTANT →
AI Product Studio
AI Product Studio is an AI platform for generating product images and videos for e-commerce, advertising and social media while maintaining visual consistency and scaling production across complete catalogs.
DISCOVER AI PRODUCT STUDIO →OUR SECTORS
3D, AI and interactive solutions across industries
Creative technology applied to automotive, industry, retail, architecture, culture and tourism, with different goals and constraints for each market.
LET’S TALK ABOUT YOUR PROJECT
Let’s talk about your project.
Tell us what you want to build, what materials you already have and what the project needs to achieve. We will help you understand which technologies are genuinely useful and which ones you can safely avoid.
AN INITIAL DISCUSSION
Goals and materials before production.
We start with what you want to achieve, the available materials and your timeline to define the next steps together.
REQUEST AN INITIAL DISCUSSION
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