3D PRODUCT CONFIGURATOR
Every variant, one clear choice.
Materials, colours, components and accessories in one interactive model: customers see the combination they are choosing.
A catalogue with many options can leave doubts about what is included and which elements work together. Loto Studios develops 3D configurators to represent variants and guide selection according to product rules, with a summary that can be used in the sales process.
Options that are hard to compare
Separate product sheets and images do not always show the effect of the final combination.
A shared choice
Customers and sales teams can discuss the same configuration instead of reconstructing it from descriptions.
WHAT YOU CAN CONFIGURE
The product takes shape, option by option.
We first define the available choices and constraints. Visual quality and features depend on the models, devices and agreed context of use.
Materials and finishes
Compare colours, fabrics and surfaces with a consistent representation of the product.
Modules and accessories
Add or replace the planned elements; permitted combinations follow rules validated by the business.
Selection summary
Collect the selected options for a sales enquiry. Prices, quotations or checkout require defined data and integrations.
A CASE TO EXPLORE
Eurofork: the product becomes interactive.
The Eurofork project shows a 3D configuration and visualisation application for intralogistics products. The existing published images document its use on a kiosk at LogiMAT 2026.
It is a reference for discussing the product, interface and context of use. Features for a new project are defined around the customer’s catalogue; the case does not automatically demonstrate integrations or sales results.
Explore the Eurofork projectPROCESS
From rules to the configurator.
Before expanding the catalogue, we validate one product and its combinations.
Brief
Products, users, channels and sales objective.
Rules
Variants, incompatibilities, data and the required summary.
3D models
Asset assessment, materials and optimisation for the agreed devices.
Prototype
Interface and sample configurations for approval.
Testing and release
Checks of combinations, performance and integrations included in the project.
WHAT WE NEED TO START
A catalogue ready for configuration.
The initial assessment identifies missing data and the boundaries of the project.
DATA
Products and variants
CAD or 3D models, product sheets, materials, options and compatibility rules.
REVIEW
Sample configurations
The business confirms visual accuracy, permitted combinations and the content of the summary.
DELIVERY
Channel and maintenance
We define browser or dedicated workstation use, catalogue updates and management responsibilities.
VISUAL EXAMPLES
Products, interfaces and materials.
Images already included on this page: examples of applications and representations to assess against your catalogue.
FREQUENTLY ASKED QUESTIONS
Before configuring your catalogue.
Data, integrations and checks to clarify in the first discussion.
How much does a 3D product configurator cost?
The cost of a 3D product configurator starts at approximately €2,000, with indicative development times of 10–20 working days. The price varies according to the project’s complexity, number of variants and required features.
Which products can be configured?
Furniture, industrial components, design items and modular or customisable products. Before the project, we check that variants and rules can be described with reliable data.
Do we need existing 3D models?
CAD or 3D models, product sheets and material references are useful. We assess which assets can be reused and which need preparation or modelling.
Can colours and materials change in real time?
Yes, for the options included in the project. We define material fidelity and test behaviour on the agreed devices.
Can it integrate with e-commerce or business systems?
It can, after checking the available data and interfaces. Cart, prices, quotations and configuration transfer are agreed within the technical scope; they are not automatically included.
How do you prevent invalid combinations?
The business supplies compatibility rules. We turn them into configurator constraints and review sample configurations together before release.
LET’S DISCUSS YOUR PRODUCT
Have a catalogue to configure?
Tell us about the products, variants, intended channel and available assets. We assess the scope and the information needed for a proposal.
AN INITIAL DISCUSSION
Tell us about the project.
Describe what customers need to choose and what result they should receive.
