INTERACTIVE 3D · LOTO STUDIOS
Virtual Tours, Showrooms and Interactive 3D Applications
Interactive 3D applications let users explore spaces, products and data rather than simply watch them. We design virtual tours, immersive showrooms, web-based 3D viewers, simulators and interactive experiences for sales, events, culture, product communication and training.

WHEN INTERACTION ADDS VALUE
Use an interactive experience when the user needs to explore, choose or act.
It makes sense when the user needs to…
- navigate a space or environment;
- inspect a product from different points of view;
- trigger hotspots, media or contextual information;
- interact with data, simulations or guided content;
- access the experience remotely through the web.
Choose another format when…
A static visual is enough: use 3D Rendering.
The story is linear: use 3D Animation.
The main problem is product variants and commercial rules: use a Product Configurator.
Full immersion is essential: use VR.
WHAT WE DELIVER
From CAD, content and data to a navigable experience ready for the final channel.
3D environment and assets
We create or optimize products, spaces and technical assets for the selected real-time engine and target devices.
Interaction and UX
Navigation, hotspots, filters, guided paths, UI, scoring or simulation logic are designed around what users actually need to do.
Deployment and integrations
Web, standalone application, streaming or installation, with APIs, analytics, authentication and content systems where the scope requires them.
FORMATS WE BUILD
Virtual tours, showrooms, viewers and interactive 3D applications.

3D Virtual Tours
Interactive exploration of spaces, locations and digital reconstructions with hotspots and guided content.

Immersive Showrooms
Digital spaces for products, collections and branded experiences accessible remotely or during events.

Web 3D Viewers
Browser-based product and environment visualization designed for direct access without dedicated hardware.

Interactive Simulators
Custom logic, data and user actions for operational, commercial or educational scenarios.

Web3D Applications
Custom web applications combining real-time 3D, UI, data and integrations.

Serious Games & Gamification
Interactive mechanics, scoring and participation designed for events, learning and branded experiences.
PROCESS
From the concept to a production-ready interactive application.
Concept & platform
We define users, use case, target device, access model and the role of interaction.
UX & prototype
We validate navigation, key actions and the core experience before full production.
Development & integrations
We build real-time logic, UI, content systems and external integrations where required.
Testing & deployment
We test performance, devices, analytics, hosting and deployment before release.
DELIVERY OPTIONS
360 tour, real-time 3D or streaming are different experiences.
360°: efficient for real spaces captured from fixed viewpoints.
Web3D: immediate browser access with a controlled performance budget.
Streaming / dedicated application: useful when visual complexity or custom logic exceeds what should run directly in the browser.
Content should survive the first release.
Hotspots, media and multilingual content can be connected to CMS-style workflows when the project requires frequent updates.
APIs, analytics, leads, authentication and external business data are added only when they serve the experience and are part of the agreed scope.
PRICING
How much does an interactive 3D experience cost?
Indicative starting prices for the four solutions. Final scope depends on assets, platform, interaction logic, integrations, users, hosting and update requirements.
| Application type | Indicative starting price | Delivery |
|---|---|---|
| Interactive 3D product on your website | From €1,500 | To be agreed based on the project |
| Navigable virtual showroom | From €3,500 | To be agreed based on the project |
| Interactive 3D simulator | From €4,500 | To be agreed based on the project |
| Tailored business application | From €9,000 | To be agreed based on the project |
Interactive 3D product on your websiteFrom €1,500
Navigable virtual showroomFrom €3,500
Interactive 3D simulatorFrom €4,500
Tailored business applicationFrom €9,000
CHOOSE THE RIGHT FORMAT
Tour/showroom, configurator, VR or physical installation?
Interactive Tour / Showroom
Use it when users need to explore content, space or products remotely.
Product Configurator
Use it when variants, materials and valid commercial combinations are the main problem.
EXPLORE CONFIGURATORS →Virtual Reality
Use VR when spatial presence and headset-based interaction are essential to the experience.
EXPLORE VR →REAL PROJECTS
Interactive applications built for real clients.
Our published Audi and Eurofork projects show real-time 3D interfaces for automotive and industry. They illustrate how users can explore product information and choices through an interactive application.
VIEW ENGLISH PROJECTS →FAQ
Frequently asked questions about interactive 3D applications.
Can an interactive 3D experience run in a browser?
Yes, when assets and functionality are designed for web performance. More demanding projects can use streaming or dedicated applications.
What is the difference between a virtual tour and a real-time 3D environment?
A 360° tour is based on captured viewpoints. Real-time 3D lets the user move more freely and can support dynamic objects, data and interaction logic.
Can content be updated after launch?
Yes. When ongoing updates are part of the requirement, we design the content structure and integrations so text, media or data can evolve without rebuilding the entire application.
Can analytics and lead generation be integrated?
Yes, if they are part of the scope. Events, interactions and forms can be connected to analytics or business systems where technically appropriate.
Do I need VR hardware?
No. Many interactive experiences are designed for standard browsers, desktops, tablets or installations. VR is only one possible delivery channel.
PROJECT REVIEW
Do you have a space, product or process that users should explore interactively?
Tell us what users need to do, which assets already exist, where the experience will run and which systems need to connect. We will identify the simplest technical route that fits the objective.
LET’S TALK ABOUT YOUR PROJECT
Tell us about your project.
Describe the space or product, target device, main interactions and systems to connect. If you have CAD files, 3D models or an existing demo, mention them in your message.
AN INITIAL DISCUSSION
Spaces, interactions and content to explore.
Tell us what users should see and do, which materials are available and the intended devices. We will define content and functions together.
REQUEST AN INITIAL DISCUSSION
Tell us what users should be able to do.
The fields below are optional and help us tailor our first response.

