Audi A5 Configurator | AI-Avatar

Artificial Intelligence Redefines the Shopping Experience

The evolution of automotive retail passes through personalized interaction and accessibility of information. With the integration of Artificial Intelligence in product configurators, the user is no longer just a passive clicker, but a real interlocutor. The project developed by Loto Studios is a concrete demonstration of how AI and real-time 3D can combine technology and storytelling to create a completely new experience.

The Challenge

Simplify a Complex Process, Increase Engagement

Configuring a premium car like the Audi A5 involves dozens of decisions: engines, interiors, options, tech packages, colors, finishes. The customer is often overwhelmed by too many choices and technical jargon. The goal was to simplify the experience, while offering a high level of customization and active involvement.

The Solution

An AI Assistant in a Real-Time Configurator

We have developed an interactive 3D configurator for the Audi A5, integrating a conversational AI Agent capable of:

Dialogue in natural language with the user
Provide technical explanations and comparisons
Suggest combinations based on expressed preferences
Accompany the user in every phase of the configuration, from aesthetics to interiors, up to on-board technology

The assistant, integrated into a 3D showroom environment, transforms the configuration into a guided journey, where each choice is visually contextualized in real time. The AI responses are adaptive and contextual, making the interaction fluid, informative and highly personalized.

Want to take your customer experience into the future?

With conversational AI and real-time visualization tools, Loto Studios helps you transform sales into a tailored experience.

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