Vespa Snake: 3D product rendering for Piaggio

3D Rendering
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Project sheet

The Vespa Snake project at a glance

Client/01
PiaggioAutomotive · two wheels
Service/02
3D renderingAutomotive rendering →
Product/03
Vespa SnakeSpecial edition
Work/04
Model and lightsModelling, texturing, lighting
Delivery/05
9 renderingsOverall views and details
Year/06
2024Product rendering

The challenge and the solution

Showing the proportions and finishes of the special edition

The challenge. Building a digital representation of the Vespa Snake that could be read both in the overall views and in the details, with care for the geometry of the curved surfaces, the relationship between bodywork and seat and the way the materials respond to light.

The solution. We handled the 3D representation and the production of the automotive renderings. Modelling, texturing and lighting define the look of the product in every shot; the digital model remains the base for building new views while keeping materials, proportions and visual direction consistent.

  1. 01
    Proportions and surfacesThe geometry of the bodywork curves, read from several angles.
  2. 02
    Finishes and materialsHow the paint, the seat and the metal parts respond to light.
  3. 03
    Consistent viewsOne digital base for every shot, overall and close-up.
Vespa Snake seen from above: bodywork, seat and handlebar

What we delivered

From the digital model to product renderings

  1. 01 · Starting pointProduct referencesThe shapes and finishes of the Vespa Snake edition.
  2. 02 · Model3D modellingProportions and curved surfaces true to the original.
  3. 03 · LookTexturing and lightMaterials and lighting for every shot.
  4. 04 · Delivery9 renderingsOverall views and details of seat and handlebar.
  • Right side viewRight side view
  • Rear three-quarter viewRear three-quarter view
  • Left side viewLeft side view

From the whole to the detail

Every finish, up close

  • Left side view: handlebar and seatLeft side view: handlebar and seat
  • Handlebar and leverHandlebar and lever
  • Seat and stitchingSeat and stitching

The views

The nine views of the Vespa Snake

Results and use

One digital base for every shot

  • 9Renderings deliveredThe nine views of the project, overall images and details.
  • From the whole to the detailBodywork, seat and handlebarThe views show the complete model and the parts that define it, from above and up close.
  • Reusable baseNew views from the same modelMaterials, proportions and light stay consistent in every new image.

The images show the complete model and the details that define it: the top view of bodywork and seat, the handlebar and the front surfaces. The same digital model makes it possible to add new shots without starting from scratch.

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Which details define your product?

We start from CAD files, photographs or the references you have. Together we define the shots, materials and finishes to show.

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