OENERGY | ADV
In the panorama of modern communication, 3D animation represents one of the most effective tools to capture attention and convey complex messages in a simple, direct and memorable way. Especially in the advertising field, the possibility of telling a story with original characters and engaging settings allows you to create a strong emotional bond with the public. It is in this context that the Oenergy project was born, an animation work created to support the national ADV campaign of the energy company.
The Challenge
Comunicare Chiarezza e Affidabilità
Oenergy needed to promote its new electricity and gas offer by focusing on a clear and immediate message: “one price, all included”. In a market often perceived as complicated and not very transparent, the challenge was to make information accessible to everyone and at the same time build trust in the brand, all while maintaining a light and captivating tone, suitable for a campaign broadcast on Mediaset networks.
The Solution
A 3D Video with a Strong Visual Impact
To bring the message to life, we created an animated video, with friendly characters, bright colors and a visual language capable of attracting a wide and varied audience. The short film told, in an ironic and direct way, the advantages of the Oenergy offer, emphasizing the simplicity of the bill and the concept of transparency. The entire spot was designed to adapt perfectly to television formats, maintaining a high level of visual and narrative quality. The result was a distinctive advertising content, capable of standing out within the Mediaset schedules and strengthening the brand identity.
Do you want to tell your offer in a unique way?
If you are a company that wants to stand out and communicate in an innovative way, 3D animation can be the tool that makes the difference. Loto Studios transforms ideas into effective visual stories, combining creativity, strategy and advanced technologies. Contact us today to start building your next campaign together.
RELATED PROJECTS
Book a free consultation now
and find out how our 3D studio can bring your
your project!
