Stellantis | Tech Day
The event
For the “Inside the Car, Beyond the Future” Tech Day, an automotive event held in Turin and linked to the Stellantis world, we created a 3D industrial animated video, designed for projection on a large screen in a continuous loop. The direct client was Mutares, who involved numerous automotive component companies invited to present their products in a high-level strategic context. The goal was not to create a simple corporate video, but to build a 3D industrial narrative capable of integrating multiple companies into a single technological vision, enhancing highly technical components through animation, CAD modeling, and visual storytelling.
The industrial excellences involved
Participating in the project:
SFC Solutions, Matikon, Matikon Trim, Elastomer Solutions, Light Mobility Solutions (LMS), MoldTecs, HILO Group, WALOR, SELZER, MMT Bordeaux, CIMOS e Truck Forging.
Companies with expertise ranging from transmission systems and e-drive solutions to sealing, fluid management, powertrain, trim design, structural components, and precision mechanics.
The value of the project lay not only in the individual components, but in its ability to visually represent a complete industrial ecosystem, made up of complementary skills and integrated technologies.
The 3D animated video had the task of uniting these entities under a common vision, maintaining each brand’s identity while building a coherent and strategic narrative. When multiple industrial companies share the same stage, the difference isn’t just in the quality of the product—it’s in the way it’s presented.
The Challenge
A strategic narrative in the Tech-Industrial sector
The real challenge, therefore, was not to showcase car components in 3D, but to build an industrial 3D animated video capable of transforming them into a coherent narrative, communicating integration, innovation, and synergy between different companies. A project designed not only to showcase technical products, but to position all the companies involved as part of a single, solid and competitive automotive ecosystem.
In the industrial sector, perception matters as much as technology: the way you present your components can make the difference between being just another supplier… or becoming the right partner.
The following video, also produced by the studio, previews and represents the synergy between the companies involved, introducing a shared vision of the automotive ecosystem.
The Solution
3D Video: Transforming Technical Components into a Visual Experience
To showcase each company and its components, the Studio created a 3D industrial animated video, transforming CAD data provided by the companies themselves into fluid, detailed animations. The storyboard guides the viewer through a continuous narrative: from the evocative opening to an exploration of the components, to a conclusion designed to loop on a large screen.
Every visual choice—rhythm, lighting, composition—is designed to communicate innovation, integration, and industrial synergy, enhancing each product within a coherent automotive ecosystem. The result is a strategic communication tool that transforms technical components into a memorable visual experience and reinforces positioning and authority at high-level events.
For those who want to position themselves as an authoritative partner in the automotive sector, this approach represents a concrete advantage, effective at events, trade shows, and corporate presentations.
Seamless integration between multiple companies in a single narrative ecosystem
Immersive experience with 3D animation
Product enhancement with attention to technology, design and storytelling
From CAD to visual experience
Enhance your industrial products with customized 3D videos
Loto transforms CAD models and technical data into immersive 3D animations, combining technological innovation, design, and industrial storytelling to strengthen your positioning in the automotive sector!
Do you have complex components or a corporate event to make memorable?
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