Realtime 3D for Automotive Customization
In the high-end automotive world, vehicle configuration is an integral part of the customer experience. More and more companies are relying on the power of real-time rendering to deliver interactive, accurate, and engaging configuration tools. Loto Studios has collaborated with Dallara to develop a real-time configurator dedicated to the Dallara Stradale, with the aim of offering a fluid experience, of high visual quality and easily extendable for future models.
The Challenge
A Flexible, Intuitive, and Scalable System
The customer wanted an intuitive tool to use in commercial and promotional contexts, able to manage the display of all available variants and options, while ensuring the possibility to easily expand the system to include new configurations in the future. The work required close collaboration with the Dallara team to ensure product fidelity and a user experience consistent with the brand identity.
The Solution
Configuratore Real-Time in Unreal Engine per Pixel Streaming
We implemented an interactive configurator in Unreal Engine 5, leveraging real-time rendering features to deliver a smooth, visually high-impact experience. Among the main features:
- Dynamic selection of colors, wheels, interiors and materials
- Detailed view of optional and accessories
- Intuitive and branded interface
- Modular system for future addition of new configurations
The configurator has been released to be used in remote version via Pixel Streaming, allowing Dallara dealers to access the tool directly via browser, without the need to install software or have advanced hardware. This approach has ensured maximum accessibility, centralized updates and adequate visual quality for a product that makes quality its goal.
A New Standard for Retail Experience
The end result is a powerful and elegant tool, designed to support the sales network and improve the customer experience. The configurator not only enhances every detail of the Dallara Stradale, but represents a strategic asset for the entire retail ecosystem of the brand.
Take Your Product Experience to a New Level
Do you want to deliver an immersive, accessible, and personalized experience to your customers? With Unreal Engine and streaming technologies, we can build your next interactive configurator together.
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