Closeoop x Sharing ADV project
Sharing ADV entrusted us with the creation of a technical 3D animation for their client, Closeoop, a company committed to textile regeneration and circular economy processes. The project’s goal was to clearly and orderly represent the textile transformation cycle, translating a complex industrial process into a readable, coherent, and professional visual narrative. We translated the language of textile regeneration into an elegant and intuitive visual narrative, where each phase of recycling comes to life through clean design, a harmonious rhythm, and an artistic direction consistent with the values of sustainability.
This work represents a concrete example of how 3D graphics applied to industry can simplify the communication of technical processes without sacrificing rigor or visual quality. The goal was clear: to make the material transformation cycle understandable in a matter of seconds, while maintaining a sophisticated and institutional tone.
Whether you need to showcase a production line, a machine, or a complex service, 3D industrial animations can explain what can’t be filmed, making every stage of the process transparent and visually engaging.
The Challenge
Communicate clearly and accessiblely
In an industrial setting, communicating the workings of a production process requires a balance between technical precision and clarity. Closeoop needed a video capable of demonstrating the main stages of recycling—from the removal of accessories to weaving—in a concise yet accurate manner, easily understandable even by a non-technical audience, while maintaining a visual language consistent with the brand’s values of sustainability and innovation.
The Solution
Visualize textile regeneration with precision and consistency
We developed a stylized 3D animation that neatly and fluidly reproduces the six phases of the textile regeneration process: removal of accessories, cutting, defibering, blending, spinning, and weaving. The direction, deliberately clean and rhythmic, accompanies the viewer through each step, highlighting the logic of the production cycle and the precision of the workmanship.
The entire scene is set in a neutral, luminous limbo, focusing attention on the movement of materials and the efficiency of the process. The use of cool colors, semi-stylized materials, and soft shading creates a modern, institutional look, in keeping with Closeoop’s visual identity.
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If you’re a company looking to stand out and communicate in an innovative way, 3D animation can be the tool that makes the difference. Loto Studios transforms ideas into effective visual stories, combining creativity, strategy, and advanced technologies. Contact us today to start building your next campaign together.
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